大師輕鬆讀之輕鬆聽大師
《大師輕鬆讀》濃縮歐美暢銷財經管理書精華，規劃六大系列主題，由資深媒體人俞國定重點導讀與精闢解說每週新刊內容。透過語音輕鬆吸收全球最新的商業知識，讓聽眾隨時掌握管理與財經趨勢。節目以簡潔深入的方式呈現書籍核心觀點，適合忙碌的現代人快速學習。
单集
No.1088 小型企業成長攻略/The Small Business Money Game
商業確實是一場遊戲，但不是你能徹底獲勝的遊戲。你的目標是不斷提升自己的處境、保持靈活應變，並打造能夠長期蓬勃發展的事業。Business is a game, but it is not a game you ever completely win. Your objective is to keep progressively improving your position, remain adaptable, and build something capable of prospering over the long term.
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No.1087 Vibe Coding/Vibe Coding
AI正在徹底改變軟體開發的方式。你不再需要親力親為處理每一個細節，而是透過描述期望的成果、提供AI助理正確的情境脈絡，評估它們產出的結果，並持續引導它們得出更好的答案——這正是「Vibe Coding」的精髓。AI is fundamentally changing how things get built. Instead of doing all the work yourself, you can increasingly describe the outcome you want, give AI agents the right context, evaluate what they produce and continuously steer them toward a better result. That's the essence of "Vibe Coding".
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No.1086 百倍成長藍圖/The Greater Game
你是在打造一個必須依賴你才能運作的事業，還是在建構一個即使沒有你，也能自行倍增的生態系統？Are you building a business that depends on you, or are you architecting an ecosystem that multiplies without you?
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No.1085 創業一定要懂的拉力框架/The Power of Pull
新創事業之所以成功，不是因為打造了出色的產品，而是因為發現顧客迫切的需求，也就是「拉力」，並打造出與這股需求契合的解決方案。你的任務不是說服人們想要你的產品，而是找出他們早就迫切想完成的事，然後讓這件事變得更容易。Startups do not succeed because they build great products. They succeed because they discover an urgent customer demand ("PULL") and build a solution that fits it. Your job is not to persuade people to want your product. Your job is to find what they are already desperate to accomplish and ma
No.1084 盒內思考法/Inside the Box
似乎人人都在津津樂道商業上「跳脫框架」的思考或點子。我們一直被教導自由能滋養創意、創新與成功，但事實並非如此。適當的限制不僅不會阻礙卓越表現，反而能創造卓越。It seems like everyone in business talks about "outside the box" thinking or ideas. We have been taught that freedom fuels creativity, innovation and success. That's not true. The right constraints don't limit great performance. They create it.
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No.1083 超強團隊才懂的7個硬道理/Superteams
越團隊──也就是超強團隊──不是單靠文化、魅力或協作就能打造出來的，他們是靠一整套有實證支持、能幫助人們更聰明共事的習慣累積而成。Great teams – Superteams – are not built through culture, charisma, or collaboration alone. They are built through a collection of evidence-based habits that help people work together more intelligently.
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No.1082 開發爆款最速法則/Life at the Speed of Play
未來屬於那些能比別人更快將直覺轉化為產品的創業者。The future belongs to entrepreneurs who can turn instincts into products faster than everyone else.
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No.1081 給力行銷/Empower Your Marketing
你的事業旅程與顧客旅程並非兩條平行線，而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery and growth. Aim to create a virtuous cycle where business growth and customer satisfaction feed into each other and fuel each other.
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No.1080 戰術性同理心/Fight Less Win More
每次對話都是一場談判。那些總是取得最佳結果的人，往往不是最會說服的人；相反地，他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather, the people who do best make others feel heard and validated.
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No.1079 大時間法則/Big Time
大多數人沒有時間問題，是觀念上出了問題。時間其實遠比我們想像的充裕，之所以覺得忙碌不堪，多半源自我們對自己行程的描述，不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of constant busyness comes largely from the stories we tell ourselves about our schedules, not from the actual number of hours available.
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No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure
永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆，就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive return on all your failures.
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No.1077 這樣開價就對了！/Fearless Pricing
大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to price based on the value you create and the outcomes you deliver. Stop selling hours or inputs and start selling results.
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No.1076 賈伯斯的流放歲月/Steve Jobs in Exile
1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced him into reinvention.
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No.1075 第二人生優勢/The Second Act Advantage
退休已是過時的概念，你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上，去開創你夢想的事業，好好享受吧！Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most impactful years of your career. Don't retire and sit on the beach, launch your dream business and enjoy.
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No.1074 策略校準/Alignment
企業必須不斷尋找方法，讓整體價值超越各部分的總合。若缺乏全面的策略校準，組織各部門將各自為政，朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the various parts of the organization will head off in different directions.
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No.1073 企業防腐計/INCORRUPTIBLE
即使公司蒸蒸日上，如何始終堅守使命？換句話說，如何打造一家永不腐敗的公司？How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptible?
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No.1072 LinkedIn教你找工作/Open to Work
數十億人在AI重塑的世界，定義屬於自己的獨特願景。面對變動迅速的就業市場，及早規畫你的路徑並在機會來臨時做好準備是關鍵。Billions of people are defining their own unique visions in a world being remade by AI. As the job market rapidly evolves, mapping out your path early and being ready when opportunity strikes is key.
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No.1071 龍蝦式學習/Learn Like a Lobster
世界變化愈快，學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧，牠們是大自然中的學習機器，永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning machines; they never stop learning and growing.
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No.1070 徹底擺脫拖延4步驟/Procrastination Proof
如何讓自己不再拖延？拖延本質上不是自律的問題，是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem.
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No.1069 為愛設計/Design Love In
一切都是體驗，如果沒有愛，再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning.
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No.1068 馬斯克5步演算法/THE ALGORITHM
隨著時代巨變，能靠維持現狀⽣存下來的企業寥寥無幾。馬思克的演算法或將成為新的生存策略。As we face epochal change, there are vanishingly few businesses that can survive by maintaining the status quo. Musk's algorithm may well be the new survival strategy.
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No.1067 做個逐夢人/Runnin' Down a Dream
人生是一道用進廢退的命題，為什麼不去做自己最開心的事情呢？Life is a use-it-or-lose-it proposition, then why not do what makes you most happy?
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No.1066 金錢習慣/The Money Habit
個人理財的關鍵在於習慣，而不僅僅是收入的高低。養成精明分配收入的紀律，將讓你受用無窮。使用『金錢習慣系統』，可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and it will serve you well. Use the "Money Habit System" to build that discipline.
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No.1065 故事力/Super Skill
AI能寫作，但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代，故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world.
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No.1064 挖出來的創意/How Great Ideas Happen
別再因為沒有靈感而自責，創意不會憑空發生。相反地，你應該像考古學家一樣，透過探勘、劃分、挖掘、篩選，將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a dig: through surveying, gridding, excavating, and sifting.
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No.1063 策略陷阱/The Strategy Trap
商業策略失敗往往不是因為策略本身出錯，比起其他原因，更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做，卻無法有效執行。你花了太多心思琢磨構想，卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做，卻無法有效執行。你花了太多心思琢磨構想，卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They more frequently fail because of a lack of execution more than anything else. That's the "strategy trap" – you know what to do but you fail at execution. You over-focus on polished ideas but short-cha
No.1062 這樣開會就對了！/Your Best Meeting Ever
別再召開沒人想參加的會議。相反地，應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products.
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No.1061 放膽做大夢/THINK BIG
你如何看待自己與人生，幾乎決定了你的一切遭遇。你的任務是成為創意生成者，而不是被動反應者。How you think about yourself and your life shapes almost everything that happens to you. Your job is to become an idea generator, not a passive reactor.
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No.1060 準CEO預備手冊/CEO READY
在邁向CEO的路上，過往的成功實績並不夠，真正的關鍵在於你是否「準備就緒」，讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward.
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No.1059 看懂財務報表/Understanding Financial Statements
理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表，那些數字就不再只是靜態的數據，而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you.
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No.1058 章魚型組織/The Octopus Organization
聽起來或許有點奇怪，但在當今瞬息萬變的市場，組織若想好好發展和茁壯，最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus.
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No.1057 變革領導力/LEADING CHANGE
在21世紀動盪不安的經濟局勢下，企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure.
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No.1056 每月工作10小時/The 10-Hour Work Month
歡迎來到工作的未來，在這裡，效率不再只是策略，更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic".
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No.1055 如何做銷售/How to Sell
若想提升銷售能力，你得聚焦於你如何思考（心態）、你需要了解的知識（行動）以及你需要做的事情（系統）。同時升級這3個層面，就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance.
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No.1054 花錢的藝術/The Art of Spending Money
人們常常用金錢買到他們想要的東西，卻發現那並非是他們真正需要的東西。問題不在收入或試算表，而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology.
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No.1053 企業文化設計/Culture Design
企業文化是支撐公司運作最重要的軟體，領導者的文化工作沒有終點，像產品設計，必須在持續迭代中推進，並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work.
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No.1052 市場導向的成長策略/Market-Led Growth
遊戲規則已經改變，未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest.
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No.1051 說故事者的優勢/The Storyteller's Advantage
說故事是商業領域一項極具策略意義的超能力，在說服、記憶和建立情感連結方面特別有效。然而，大多數公司卻低估說故事的力量，反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead.
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No.1050 成功組織8大卓越法則/Think Bigger, Lead Better
不要滿足於你一直以來的樣子和領導方式，放大思考格局為周遭人與社區帶來真正的改變，這不僅將留下寶貴的傳承，也將成就你最精采的人生。
Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life.
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No.1049 信任的7大法則/The Seven Rules of Trust
信任不是獎盃，它是一種實踐。你不能只贏得一次，你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it.
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No.1048 智慧談判者/The Smart Negotiator
AI正在徹底改變我們的談判方式，但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結，從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships.
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No.1047 個人創業不求成交術/Never Ask For the Sale
人們不喜歡被強迫推銷，他們想要的是被理解，並被啟發成為你故事的一部分。奉行熱情但不強求哲學，展現你最好的一面，做出卓越的成果，然後放下對結果的執著。這就是飛輪效應，這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic.
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No.1046 忠誠至上！/LOYALTY RULES!
有些企業誤以為忠誠只是過去商業時代的遺跡，早已不合時宜。然而，忠誠不死！也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better.
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No.1045 打破成規做投資/Rule Breaker Investing
不要追求100％，只要你挑選的股票中有60％表現優於標普500指數，然後讓那些贏家為你帶來最大收益，你就已經遠遠領先大多數投資人。
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No.1044 AI大洗牌/RESHUFFLE
AI不是你的下一個員工，而是你的下一次組織重組，這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。
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No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves
你無法複製泰勒絲的基因，但你可以複製她的決策。選擇一門技藝，培養投入的美德。只要你願意付出代價，你也能成為獨角獸。
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No.1042 從停滯到突破/From Drift to Drive
如果你開始覺得「這樣就好」了，很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿，不是單純地更賣力，而是要專注在最重要的事情，做最能展現你最好一面的事。
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No.1041 成長槓桿力/LEVERS
我們常以為，成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的，不是加倍努力，而是用不同的方式做事。
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No.1040 體驗經濟時代/The Experience Economy
單純的商品和服務已經不夠。顧客現在想要的是體驗，而且願意為此付費。這是一項全新的挑戰，只有那些能真正吸引顧客沉浸其中的企業，才能在這個新經濟時代脫穎而出。
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No.1039 億元賺錢模式/$100M Money Models
理想的賺錢模式，並非建立在單一策略上，而是一套深思熟慮、精心設計的提案組合。關鍵在於持續發掘問題，並據此規畫一系列提案，協助顧客因應未來勢必出現的各種需求與挑戰。
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No.1038 不可能的擴張/The Science of Scaling
不可能的目標是一種策略工具，能促使你重新定義自我、價值觀與運作方式；幫助你提升底線、釐清優先事項，並迫使你專注於真正具有擴展潛力的事物。
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No.1037 財富階梯/The Wealth Ladder
不要再籠統地問「累積個人財富最穩健的方式是什麼？」更好的問題是：「以我目前的狀況來說，累積財富最穩健的方式是什麼？」
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No.1036 產品開發2+5天衝刺工作法/CLICK
太多公司在尚未確認顧客是否願意買單前，就投入大量時間與有限資源開發產品，這無異於一場賭博，甚至可以說是瘋狂的行為。現在有更完美的工作方法了！
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No.1035 百萬富翁里程碑/Millionaire Milestones
成為百萬富翁並沒有想像中那麼困難，只要有心理財，並且有足夠的時間和方向，你必然也能做到。
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No.1034 精實學習/LEAN LEARNING
精實學習是一種全新的方法，能幫助我們在瞬息萬變的世界中適應、成長及茁壯。目標不是學會所有東西，而是用對的理由，按照對的順序，學會對的東西。
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No.1033 一開口就讓人記住你/Speak Memorably
每次開口──無論是開會、提案還是主題演講──你都在為下一個機會試鏡。所以不要單純的只是「傳達訊息」，而是要「令人難忘」。
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No.1032 巴菲特選股策略/How to Pick Stocks Like Warren Buffett
巴菲特始終堅持簡單、理性且自律的投資原則。不是靠頻繁操作賺錢，而是靠做對的事賺錢。
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No.1031 一人獨角獸/The Single-Handed Unicorn
一場競賽已經展開，大家都在看誰能成為第一個只靠AI就打造出市值10億美元公司（獨角獸）的個人創業者。
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No.1030 成為時間富翁/Become Time Rich
每個人一天都是24小時，你如何運用這些時間，決定你的財富。第一步，就是認清時間才是你最珍貴的貨幣，而非金錢。
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No.1029 蘋果在中國/APPLE IN CHINA
蘋果可能征服了中國市場，但同樣地，中國市場也俘虜了蘋果。如今，蘋果正處於關鍵的十字路口：究竟要主動引領這場攸關道德與商業的清算，還是被動迎接未來無可避免的反撲？
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No.1028 卓越團隊的7個承諾/The 7 Commitments of a Great Team
卓越團隊與普通團隊有何差別？大多數人可能會直覺回答「人才」，但關鍵不僅於此。真正的差異在於「承諾」。當團隊成員彼此真心承諾時，他們就能戰勝一切困難，實現驚人的成就。
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No.1027 微型企業逆襲聖經/The Code of David
成為「大衛」是一種選擇，代表你拒絕那種臃腫繁瑣、終日忙碌的生活文化，也不願盲目追隨大眾市場的潮流。是時候拿起你的投石索，向那些歌利亞發起挑戰了。
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No.1026 贏在110％/The 110％ Solution
在職場上，有些人僅用50％的實力應付了事；有些人則大約發揮75％的實力，然後靠著小聰明來彌補沒有全力投入的不足。唯一的問題在於，我們只有在投入110％的努力時，才能體會最充實、最令人振奮的感受。
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No.1025 品牌重塑這樣做才對/Re-Brand Right
做好品牌重塑的關鍵在於，釐清哪些該保留、哪些該調整、哪些該新增。藉由適當的改動，透過行銷驅動市場需求，創造實質、可量化的成長。
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No.1024 創意加速度/Creative Velocity
創意能力是可以培養的，只要找到進入心流狀態的「啟動開關」，就能更快挖掘潛意識的各種想法。尤其是在生成式AI時代，誰能更快掌握技巧就能加速創意發想。
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No.1023 雙贏職場/The Win-Win Workplace
員工成功，企業自然成功。茁壯成長的員工不是企業的負擔，而是你最大的競爭優勢。建立雙贏職場，才能脫穎而出。
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No.1022 要富不要稅/Be Smart Pay Zero Taxes
有錢人不是比較聰明，而是更懂遊戲規則。他們清楚「好債」與「壞債」的差別，並把負債當作工具，透過合法的方式達到免稅、累積資產的目的。
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No.1021 不說廢話的網路創業指南/When I Start My Business, I'll Be Happy
如果你正準備創業，希望藉此解決生活中的不如意，那麼，請先暫停一下。創業不一定快樂，事業也不是終點，而是一個載具，它應該帶你更接近理想的自己、你想要的生活方式，以及你希望服務的人群。
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No.1020 21招練出領導魅力/The Charismatic Leader
領導魅力不是天賦，而是一種選擇。它與個人魅力、外表或性格無關，關鍵在於你日常待人接物的姿態。只需要一次又一次地選擇把他人放在首位，你就會成為他人樂於親近、願意追隨的對象，並且成為魅力十足的領導者。
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No.1019 致富其實很簡單/Make Money Easy
沒有人天生就不擅長理財。如果你正面臨財務困境，很可能是因為從來沒有人教過你金錢的真相，或者更糟，你可能在成長過程吸收了一堆關於金錢的錯誤觀念。
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No.1018 GTM進入市場全攻略/Go-To-Market Uncovered
每家公司都需要一套完善的進入市場（GTM）方法論。簡單來說，這是一項計畫，詳細說明組織如何與顧客互動並說服他們購買。
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No.1017 原始碼/Source Code
這不僅是比爾．蓋茲的個人傳記，更是一本關於如何發現並運用自己獨特優勢、並持之以恆追求卓越的指南。
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No.1016 向上管理/Managing Up
向上管理的關鍵在於掌控自己的工作體驗，將它塑造成你想要的樣子。不要問「為什麼我要學向上管理？」真正的問題是「為什麼我不想抓住每一個讓職涯更上層樓的機會？」
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No.1015 預測企業未來/Conquering Uncertainty
預測企業未來並採取適當行動，特別是在競爭環境迅速變化的時期，確實充滿挑戰。然而，企業變遷並非隨機而無法預測，事實上，它們遵循一種稱為「S曲線」的明確模式，就像四季更迭般具有規律。
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No.1014 財富計分板/The 5 Types of Wealth
錯誤的計分板，帶來錯誤的行動。如果我們只用金錢作為衡量標準，所有行動都會圍繞金錢打轉，結果只會讓我們玩錯這場人生的遊戲。正確的計分板，才能引導我們做出正確的行動。
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No.1013 會員經濟穩穩賺/Predictable Profits
在傳統商業模式中，每個月都像是按下「重置鍵」，一切從零開始。然而，如今多數大型企業早已轉型，或正積極邁向會員制／訂閱制。現在正是你活用前人的經驗與訣竅、迎頭趕上的最佳時機！
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No.1012 AI超賦能時代/Superagency
AI就像過去的汽車和智慧型手機等創新一樣，具備同樣的變革潛力。關鍵在於設計以人類能動性為優先的系統，並採取迭代部署的方法，讓創新與安全相輔相成。
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No.1011 BRIDGE目標管理法/Big Goals
當人們為自己設定「可達成」或「務實」的目標時，往往會避開具有挑戰性的目標。基於科學的目標設定與達成策略，BRIDGE 方法論是一種更有效的選擇。
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No.1010 關鍵槓桿點/Reset
如果你想創造正向改變，就要聰明且有策略地行動。別試圖一口氣改變所有事情，而是尋找關鍵的「槓桿點」——也就是能發揮支點作用的地方，投入少許心力便能帶來不成比例的巨大回報。
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No.1009 成功的不二選擇/The Obvious Choice
你不需要一大群對你不甚了解的受眾，你真正需要的只是一小群信任你的人。讓你的族群認識你，比讓整個網路認識你來得更容易、更快，最終也更有利可圖。
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